Entertainment is a broad form of human activity, which holds the interest and focus of an audience. It can either be a solitary activity or an activity or event, however is most often more likely to be a combination of the former, with the latter being used in concert with music as a major part of the entertainment mix. In this article we will discuss some common types of entertainment and how these can be applied to marketing. As you read on, you will start to develop your own unique style and approach to the way you go about marketing yourself and your business. We also discuss the major differences between marketing as an individual or as part of a larger organisation.
The performing arts are perhaps the most famous form of entertainment in the world: As long ago as ancient Greece, the performing arts have been utilised in much the same way as they are today and have continued to be a major part of society ever since. The entertainment industry includes music, drama, opera, dance, visual arts such as paintings and sculpture and other physical forms such as gymnastics, motor racing and gladiatorice. The performing arts are highly competitive, and it can be hard work both professionally and personally. However, the rewards are considerable and allow people to express themselves creatively and earn a living.
Another well-known form of entertainment are the musical theatre: also known as the performing arts. Musical theatre is a collective term for all aspects of theatre, from the popular theatre shows we see across the world to the small, intimate performances by local amateur theatre groups. The performing arts include music, dramatic presentation and visual effect. The importance of musical theatre in society cannot be underestimated, as it is often the first major form of public entertainment. Musicals are often created for television and film and therefore have to continually attract new audiences in order to be successful.
Another growing area of the performing arts are circuses: A circus is an amalgam of three distinct elements – circus entertainment, the corporate show and the corporate party. Circuses combine elements of comedy, circus acts, juggling acts and acrobats into a show that is exciting and entertaining for its audience and the hundreds of thousands of people who turn up to watch. Some circuses also incorporate complex computer-generated or technologically advanced effects into their shows, most notably the famous circus clowns.
One of the UK’s leading live entertainment specialists: comedy clubs have also expanded into new areas of development and growth. Unlike in previous decades, when comedy clubs were mostly located in small rural areas and were mainly frequented by working class men, nowadays there are large numbers of comedy clubs based in cities all over the UK. The venues offer a wide range of shows, many of which are specifically chosen to fit the interests of the audience. For example, one of the most popular stand-up comedy shows in the United Kingdom is delivered at the London Comedy Club. The venue regularly presents some of the world’s top comedians, as well as featuring bands and musical acts that are popular with audiences from all walks of life.
The Circus Company also offers a large range of circus entertainment: The company operates five amusement parks across the United Kingdom, including two in the City of Westminster and one each in London and Birmingham. The London version of the Circus Company operates as Europe’s largest circus group. Birmingham’s version is one of the biggest in the world.
Both parks are designed to entertain and thrill hundreds of thousands of people each year.